Microsoft Outline Value of Digital Transformation to Irish Businesses

Published by: Nathan Fulham Published date: 16 Nov 2017 Categories: Microsoft, Digital Transformation

Microsoft Outline Value of Digital Transformation to Irish Businesses

Speaking at Codec’s 2017 Microsoft Event, Aisling Curtis began her presentation with a bold statement - the Commercial Director for Microsoft Ireland announced that Microsoft’s mission is to empower every person and organisation in the planet to achieve more. And how might Microsoft’s grand ambitions be realised – the answer in a word (or two) is digital transformation according to Curtis.

She explained that “there is quite a bit of confusion about what digital transformation actually is, some say it’s just a buzzword and that it doesn’t really affect them. In fact, if you peel it back it is literally the next step in business evolution, utilising technology to gain competitive advantage”.

Citing the example of MyTaxi (formerly Halo) she said that Codec Microsoft 2017 Event - Aisling Curtis - the Commercial Director at Microsoft Ireland and John Roddy - the Commercial Director at Codecthe taxi booking app had secured 80% of market share within just two years by disrupting the industry to such an extent that customers felt compelled to use the service. It was stressed that digital transformation is not just about using new technologies, but more fundamentally about leveraging available technologies based on real customer insights. In other words what is possible now, in terms of delivering value, convenience and quality of service to customers or clients is far beyond what was conceivable just a few short years ago, and if your business is not changing to reflect the evolving and ever-changing technological developments out there then you could well be left behind.

Curtis went on to refer to an IBEC study that estimated the value of digital transformation to be as much as €21.3 billion by 2020. Furthermore, the research revealed that €4.5 billion in potential revenue to Irish businesses is lost to non-Irish websites simply because the digital economy here is being disrupted. The message was clear – eat or be eaten, prepare or prepare to fail, be ready to disrupt or get disrupted by someone else.

On the detail of the digital transformation journey itself, Curtis pointed to surveys carried out by Harvard and Amarach Research (Irish Market Research Company), which laid bare the uncertainly among decision-makers and stakeholders with 25% unsure what technology to use, and a further 30% simply unaware of what their specific business need was. Curtis said that a detailed change management program was essential in terms of managing the transition, and that it was vital that the transformation was carried out in a timely fashion. She said that failed transformations tend to implement the new platform but don’t take into account user adoption rates and the particular business requirements from the internal organization.


Note: Codec will be providing bespoke change management templates to partners from 2018 in an effort to prepare Irish organizations for the massive undertaking in moving their business more fully into the digital sphere.

About Codec

Codec, Microsoft Partner of the Year 2017, are unique in offering full stack solutions on both Microsoft and Hyperion Platforms, helping Public and Private sector organisations to be more productive, efficient and accurate by building transformative digital solutions. Codec’s business solution offering is not just about providing the platform, but providing a platform that works for the business in question. Having dealt with a wide variety of businesses and industries all with their own specific requirements, Codec is all too aware that no two businesses are the same, and that a unique approach is key to generating optimal results.

To that end, Codec has expanded its knowledge-base to emerge as a genuine full stack solutions consultancy enabling them to address the depth and breadth of their customer needs. This unified and holistic approach is what separates Codec from the rest, positioning itself exclusively in Ireland as a single port of call to leverage all the resources customers need to complete their digital transformation journeys.